Just like any other design process in the world, there are standards, principles, and elements one should abide to, specifically for business purposes in UI design! Think about good, yet functional technology like the iPhone. Smartphones are staples in today’s digital age, especially knowingly enough we live in the United States, a developed country. The main point is that many of us use them, at least. However what makes user interference and experience so important, especially in products like the iPhone?